One technology application I have enjoyed using recently is a product or application called CrazyEgg. It allows you to place a small script on a page of a website to analyze how visitors are using your website and where they are clicking by creating a 'heatmap' of clicks. The more red/yellow the spot, the more people are clicking on that spot or link. The blue/green spots....less clicks.
Very useful when creating a new website or trying out a new layout. It also allows you to analyze what the people or users want, rather than what you 'think' they want.
Sunday, April 6, 2008
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